Today Profitics announced the deployment of a CEM customer rentention module for MaxxAthlete. MaxxAthlete, a leading basketball recruitment portal, desired to increase the stickiness of their user experience. Profitics extended its open profile management module to create a viral portal solution for MaxxAthlete users. The MaxxAthlete portal enables users to interact with other users to organically create and grow an online community.

About Profitics: Profitics is the premier software and services company specializing in innovative and customized enterprise solutions for Pricing, Profit & Promotion Analytics and Customer Engagement Management.

About MaxxAthlete:MaxxAthlete is the leading online media company dedicated to serving the grassroots sports marketplace. The company's online community changes the industry's business paradigm by providing a central repository for youth sports content. This results in greater player recognition, increased team participation, improved community communication, higher quality events and lower media costs.