Today Profitics announced that media company MaxxAthlete, a portal for high school basketball players and coaches to access and view live basketball action, has signed a deal to develop an innovative customer retention platform.

About Profitics: Profitics is the premier software and services company specializing in innovative and customized enterprise solutions for Pricing, Profit & Promotion Analytics and Customer Engagement Management.

About MaxxAthlete: MaxxAthlete is the leading online media company dedicated to serving the grassroots sports marketplace. The company's online community changes the industry's business paradigm by providing a central repository for youth sports content. This results in greater player recognition, increased team participation, improved community communication, higher quality events and lower media costs.