Fox Entertainment partnered with AI and Analytics for Business to create a new marketing mix model and social media approach for optimizing strategies to increase viewership of television premieres

Wharton AI & Analytics for Business (AIAB) faculty co-director Sonny Tambe Featured on Panel Discussing ChatGPT and Future of Work… Read More

Wharton AI & Analytics for Business (AIAB) welcomes Petco as its newest corporate partner. Petco is an industry leading health and wellness company focused on improving the lives of pets, pet

Wharton AI & Analytics for Business (AIAB) welcomes ZbyHP as its newest corporate partner. ZbyHP builds high-performance laptops, desktops and solutions designed for creative and technical pro

Through the Analytics Accelerator, an experiential learning program hosted by AIAB, teams of student provide valuable insights to Lowe’s for their Buy Online and Pick Up In Store option and analy

Wharton AI & Analytics for Business (AIAB) faculty co-director Kartik Hosanagar co-authors article on ChatGPT and how it will impact search.… Read More

AIAB is pleased to announce a new data set provided by Microsoft, a technology corporation that provides a comprehensive suite of cloud services and software to consumers. Focusing on their custome

Wharton AI & Analytics for Business (AIAB) faculty co-director Raghu Iyengar has been announced as a coeditor of the Journal of Marketing Research.… Read More

AI & Analytics for Business (AIAB) welcomes Hearst as its newest corporate partner. Hearst is a leading global, diversified information, services, and media company with operations in 40 coun