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Analytics News

  • Data Can Lead to More Smiles

    Fox Entertainment partnered with AI and Analytics for Business to create a new marketing mix model and social media approach for optimizing strategies to increase viewership of television premieres

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  • Sonny Tambe Featured on Panel Discussing ChatGPT and Future of Work

    Wharton AI & Analytics for Business (AIAB) faculty co-director Sonny Tambe Featured on Panel Discussing ChatGPT and Future of Work Read More

  • AIAB Announces Petco as Corporate Partner

    Wharton AI & Analytics for Business (AIAB) welcomes Petco as its newest corporate partner. Petco is an industry leading health and wellness company focused on improving the lives of pets, pet

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  • AIAB Announces ZbyHP as Corporate Partner

    Wharton AI & Analytics for Business (AIAB) welcomes ZbyHP as its newest corporate partner. ZbyHP builds high-performance laptops, desktops and solutions designed for creative and technical pro

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  • Wharton Student Teams Deliver Insights to Lowe’s and Align Technology

    Through the Analytics Accelerator, an experiential learning program hosted by AIAB, teams of student provide valuable insights to Lowe’s for their Buy Online and Pick Up In Store option and analy

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  • Generative AI Won’t Revolutionize Search — Yet

    Wharton AI & Analytics for Business (AIAB) faculty co-director Kartik Hosanagar co-authors article on ChatGPT and how it will impact search. Read More

  • Research Opportunity: Building a Customer Experience (CX) Index

    AIAB is pleased to announce a new data set provided by Microsoft, a technology corporation that provides a comprehensive suite of cloud services and software to consumers. Focusing on their custome

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  • Raghu Iyengar Announced as Coeditor of the Journal of Marketing Research

    Wharton AI & Analytics for Business (AIAB) faculty co-director Raghu Iyengar has been announced as a coeditor of the Journal of Marketing Research. Read More

  • AIAB Announces Hearst as Corporate Partner

    AI & Analytics for Business (AIAB) welcomes Hearst as its newest corporate partner. Hearst is a leading global, diversified information, services, and media company with operations in 40 coun

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