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Analytics News

  • Uncovering Characteristic Response Paths of a Population

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  • Markets in Motion with Aimee Johnson, Chief Marketing Officer at Zillow

    Aimee Johnson, Chief Marketing Officer at Zillow, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for "Markets in Motion," a series that examines how marketing leaders and oth

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  • Markets in Motion with David Rabin, Vice President of Global Commercial Marketing at Lenovo

    David Rabin, Vice President of Global Commercial Marketing at Lenovo, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for "Markets in Motion," a series that examines how marke

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  • What Does it Mean to Be a Courageous Leader? Ask Microsoft’s Kate Johnson

    At the recent Penn/Wharton Women in Data Science conference in Philadelphia, Kate Johnson, president of Microsoft US, spoke with Wharton Customer Analytics Executive Director Mary Purk about her ca

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  • Markets in Motion with David Haigh, Chief Executive Officer at Brand Finance

    David Haigh, Chief Executive Officer at Brand Finance, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for "Markets in Motion," a series that examines how marketing leaders an

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  • Markets in Motion with Angie Klein, Vice President of Consumer Segment Marketing at Verizon Wireless

    Angie Klein, Vice President of Consumer Segment Marketing at Verizon Wireless, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for "Markets in Motion," a series that examines

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  • Markets in Motion with Amit Choudhary, Chief Operating Officer and Executive VP of Global Financial Services SBU at Capgemini

    Amit Choudhary, Chief Operating Officer and Executive VP of Global Financial Services SBU at Capgemini, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for "Markets in Motion,

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  • Markets in Motion with Andrea Zahumensky, Chief Marketing Officer of KFC US

    Andrea Zahumensky, Chief Marketing Officer of KFC US, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for "Markets in Motion," a series that examines how marketing leaders and

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  • Markets in Motion with Steve Barsh, Managing Partner of Dreamit Ventures

    Steve Barsh, Managing Partner of Dreamit Ventures, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for "Markets in Motion," a series that examines how marketing leaders and ot

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