Zack Anderson, Chief Data & Analytics Officer at National Westminster Bank and WCA Advisory Board member, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for "Markets in

Jamie Moldafsky, WG'89, Chief Marketing and Communications Officer at Nielsen and WCA Advisory Board Chairperson, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for "Markets

Jill Baskin, CMO of The Hershey Company, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for "Markets in Motion," a series that examines how marketing leaders and others are p

Kate Sullivan, Director of Marketing and Branding at Philadelphia International Airport, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for "Markets in Motion," a series that

Vineet Sharma, Chief Operations Officer at Pizza Hut Asia Pacific, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for "Markets in Motion," a series that examines how marketin

Tina Edmundson, Global Brand & Marketing Officer at Marriott International, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for "Markets in Motion," a series that examine

Tony Pace, President and CEO of Marketing Accountability Standards Board, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for "Markets in Motion," a series that examines how m

The post How to Price Products for Non-Contractual Cust

Connie Weaver, CMO of Equitable, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for "Markets in Motion," a series that examines how marketing leaders and others are pivoting