In partnership with Wharton Lifelong Learning, Raghu Iyengar, Faculty Director of Wharton Customer Analytics, joined the Wharton Webinar Series to discuss Machine Learning and Marketing Analytics o

WCA is excited to share its new quarterly newsletter. Here you’ll find the latest WCA news, upcoming programs, engagement opportunities, and thought leadership.… Read More

Wharton Customer Analytics (WCA) was thrilled to host the ninth Analytics Accelerator this Spring semester. Over the course of six weeks, seven student teams worked with WCA partners – Firstrust

The third annual Women in Data Science Phila @ Penn Conference offered attendees a trove of valuable data insights. Ren Zhang, Selling Partner and Director of Development Science at Amazon, offered

Student teams worked with Fulton Bank data to help solve real business problems relating to specific lines of the company's business. At the end of the datathon, each team presented their findings.

The third annual Women in Data Science @ Penn Conference is packed with leading academics at Penn and industry titans from Amazon, PepsiCo, UnitedHealth Networks, and more! Get a sneak peek at the

Wharton Customer Analytics (WCA) welcomes Nielsen, a global leader in audience insights, data, and analytics, as its newest corporate contributor.… Read More

The Zillow project promised to be a tough one. The online real estate company wanted to find meaningful patterns in the copious data it collects on site visitors, so the leaders turned to Wharton C

It is only through the expertise and dedication of our student community that WCA can deliver real business value to our partners. As a token of our appreciation, we are spotlighting Wharton sopho