Omnichannel marketing seems like a simple enough concept. Consumers like to shop online, offline, and across different channels, so firms need to meet them wherever they are. But coming up with an

Data analytics helps marketer learn about their customers with target precision, from the movies they watch on Netflix to their favorite scoops of chocolate ice cream. Data is ubiquitous, essential

Advertising, like any other form of content, has the ability to change people. That is its primary purpose, to impact hearts and minds. Its messages are meant to reach consumer segments that inspir

During the recent 2021 Wharton Annual Analytics Conference at the Wharton School, University of Pennsylvania, leaders in business gathered virtually to discuss the latest business trends in data an

If knowledge is power, then the vast knowledge contained in big data is powerful enough to change the world. But simply harnessing bits and bytes into tidy tables or whizbang algorithms won’t mov

Despite disruptions caused by the pandemic, Wharton Customer Analytics successfully hosted its sixth (second virtual) Analytics Accelerator. Over the course of nine weeks, student teams, comprised

The post Customers of A Feath

On the occasion of Wharton’s Annual Analytics Conference, keynote speaker and Wharton MBA Alum Jamie Moldafsky presented her thoughts on how data and analytics can be both a source for truth and

Rajen Sheth, VP, Google Cloud AI and Industry Solutions at Google, joins Dan Loney on Wharton Business Daily to discuss how the pandemic has fast-tracked AI's impact on a range of sectors including