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Analytics News

  • Wharton Students Help Zillow Turn Data into Results

    The Zillow project promised to be a tough one. The online real estate company wanted to find meaningful patterns in the copious data it collects on site visitors, so the leaders turned to Wharton C

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  • Winter 2021 Student Spotlight – Keshav Ramji, W’24, EAS’24

    It is only through the expertise and dedication of our student community that WCA can deliver real business value to our partners. As a token of our appreciation, we are spotlighting Wharton sopho

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  • Earn Digital Credentials for Your Work with Wharton Customer Analytics

    As part of the Wharton Customer Analytics Experiential Learning Pathway, we are pleased to offer eligible participants a verified recognition of achievement for use on resumes, LinkedIn, and other

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  • Winter 2021 Senior Fellow Spotlight – Victoria Lewis-Bogatyrenko, WG’94

    Victoria (Tory) Lewis-Bogatyrenk0, WG’94, is the Senior Vice President of UnitedHealth Networks at UnitedHealthcare. In addition to being a Wharton graduate, Tory also serves as Senior Fellow wit

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  • Fall 2021 Analytics Accelerator Summit

    This Fall, Wharton Customer Analytics (WCA) successfully hosted its seventh (third virtual) Analytics Accelerator. Over the course of nine weeks, student teams, comprised of undergrads and graduate

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  • Packing the Home Theater: What Data Analytics Shows Us About Audience Reach

    Fox Entertainment partnered with Wharton Customer Analytics to create a new marketing mix model and social media approach for optimizing strategies to increase viewership of television premieres. Read More

  • Social Media Users Are Lovin’ It: How Causal Impact Models Help Inform Engagement

    McDonald's, the world's largest restaurant chain by revenue, sought to examine how they could best utilize social media activities to drive sales, boost engagement, and create positive brand sentim

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  • Wharton Customer Analytics and C Space Redefine the Customer Journey Model for Companies

    Wharton Customer Analytics (WCA) and C Space have developed a new process for companies to identify the types of relationships they have with their customers, and how to most efficiently improve th

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  • Evite Machine Learning Data Application – Register Now

    This instructor-led, highly interactive module provides learners with a thorough understanding of data analytics, machine learning algorithms, and strategic decision-making.&

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