The post Uncovering Characteristic Response Paths of a Population appeared f

Aimee Johnson, Chief Marketing Officer at Zillow, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for "Markets in Motion," a series that examines how marketing leaders and oth

David Rabin, Vice President of Global Commercial Marketing at Lenovo, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for "Markets in Motion," a series that examines how marke

At the recent Penn/Wharton Women in Data Science conference in Philadelphia, Kate Johnson, president of Microsoft US, spoke with Wharton Customer Analytics Executive Director Mary Purk about her ca

David Haigh, Chief Executive Officer at Brand Finance, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for "Markets in Motion," a series that examines how marketing leaders an

Angie Klein, Vice President of Consumer Segment Marketing at Verizon Wireless, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for "Markets in Motion," a series that examines

Amit Choudhary, Chief Operating Officer and Executive VP of Global Financial Services SBU at Capgemini, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for "Markets in Motion,

Andrea Zahumensky, Chief Marketing Officer of KFC US, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for "Markets in Motion," a series that examines how marketing leaders and

Steve Barsh, Managing Partner of Dreamit Ventures, joined Wharton Marketing Professors Raghu Iyengar and David Reibstein for "Markets in Motion," a series that examines how marketing leaders and ot