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Analytics News

  • Fall 2021 Student Spotlight – Hassan Hammoud, W’23

    It is only through the expertise and dedication of our student community that WCA can deliver real business value to our partners. As a token of our appreciation, we are spotlighting Wharton junio

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  • Affinity Solutions Becomes Corporate Partner

    Wharton Customer Analytics (WCA) welcomes Affinity Solutions, the first data-led intelligence platform with the most comprehensive repository of purchase behavior on over 100 million consumers rece

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  • Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews

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  • Buying and Payment Habits: Using Grocery Data to Predict Credit Card Payments

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  • A Critical Examination of Artificial Intelligence

    Data analytics helps marketer learn about their customers with target precision, from the movies they watch on Netflix to their favorite scoops of chocolate ice cream. Data is ubiquitous, essential

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  • Fairness in AI – Lessons from Practice

    Pymetrics helps companies build the workforce of the future, using behavioral science and audited AI technology. Dr. Vaughan will discuss their efforts to deploy machine learning at scale, with a p

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  • How to Optimize Your Omnichannel Marketing Strategy

    Omnichannel marketing seems like a simple enough concept. Consumers like to shop online, offline, and across different channels, so firms need to meet them wherever they are. But coming up with an

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  • The Perils of Data Analytics

    Data analytics helps marketer learn about their customers with target precision, from the movies they watch on Netflix to their favorite scoops of chocolate ice cream. Data is ubiquitous, essential

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  • Data Analytics as a Source of Truth and a Force for Good

    Advertising, like any other form of content, has the ability to change people. That is its primary purpose, to impact hearts and minds. Its messages are meant to reach consumer segments that inspir

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