Marketics™ is a tactical planning tool designed to flexibly model customer needs and anticipate demand response to marketing initiatives. Convert understanding of your customers, suppliers and market conditions into enhanced margin opportunities. Design marketing campaigns to make most out of your budgets with optimization tools like well targeted SPIFFs, volume discounts, return policies, coupons, product bundles, service bundles, product placement, online advertising, traditional media spend allocation, and direct mail.
- Flexibly model products, product affinities and life cycle attributes
- Flexibly model market and competitive dynamics
- Flexibly model price elasticity and marketing lift dynamics
- Mathematically analyze, simulate and optimize marketing budget allocations
- Manage planning scenarios and compute opportunity values for demand categories
ProductMixiticsTM is a product portfolio optimization tool that helps companies build efficient product portfolios. ProductMixiticsTM employs a rigorous mathematical approach to linking profitability, strategic market objectives and tactical constraints with product and product line attributes.
- Execute multi-scenario analysis and comparison
- Execute multi-objective optimization and comparison
- Handle stochastic market descriptors